RETAIL

Rinascente

Project details

Client

Rinascente

Year

2017

Category

RETAIL

EICMA Milan Fair 2017

The EICMA Milan Fair 2017 lives also within the city through a big artistic intervention made for La Rinascente store in Milan.
The installation is the result of the creativity of the architect Cristiano Urban in collaboration with Polini Motori.

The Venetian architect was inspired by the “wall of death”, that stuntmen would ride seamlessly, to create a circular track in wood, passing through the colonnades of La Rinascente department store. Right there, at five metres above ground, Polini minibikes challenge gravity hanging on the structure, like catwalks queens.
Teatro Tre followed the executive design, engineering, creation and fitting of both artistic installation and shop windows.

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