RETAIL

Rinascente

Project details

Client

Rinascente

Year

2018

Category

RETAIL

“Under the Midday Sun” e “Cotton Candy”

On the occasion of Miart and the Design Week, La Rinascente presented “Under the Midday Sun” and “Cotton Candy”, two projects created by the artist Vajiko Chachkhiani that reflect on the human life. The “Under the Midday Sun” installations, inside the La Rinascente shop windows, tells the story of three subjects: a cotton picker, horse muscles and a tiger, through 8 unfinished sculpture prototypes.
Teatro Tre handled the creation and installation of the eight La Rinascente store in Milan windows.

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