MADAME PAULINE VINTAGE x Rinascente

In March, the famous Milanese vintage shop Madame Pauline, a few steps from the Castello Sforzesco, debuted at La Rinascente in Milan with a dedicated shop window on the street and two corners inside the store.

Thanks to the advertising agency SouthStudio, Teatro Tre has been chosen to handle both the design and realisation phase of everything.

As for the shop window, a sort of “box” with big large steps, entirely covered with the Bandana print, was the backdrop of three elegant mannequins dressed with the Madame Pauline Vintage’s garments taken directly from its archive.

Also the column and the flooring of the corner on the 4th floor were covered with the big bandana print.

The corner on the 6th floor, instead, was a reproduction of Madame Pauline Vintage shop’s distinctive features: the mint green colour and the wainscoting.