Maserati
Indiana Production
2022
TV AND CINEMA
Maserati presented its all-new SUV Grecale, with a Global Premiere filmed in Teatro Tre studios.
The protagonists of the digital event were two stars of Italian and international cinema: Alessandro Borghi and Matilda De Angelis, together with Klaus Busse, Maserati Head of Design.
Alessandro, Matilda and Klaus gave life to a performance, with an engaging and never banal story: the two actors staged a challenge to the last characteristic of Grecale, to determine which of the two knows more about the ‘Best in Class’ of the new model.
The minimal and evocative set was developed by the set designer Stefano Grossi, and realised and installed by Teatro Tre.