TV AND CINEMA

Maserati Grecale

Project details

Client

Maserati

Agency

Indiana Production

Year

2022

Category

TV AND CINEMA

Maserati Grecale

Maserati presented its all-new SUV Grecale, with a Global Premiere filmed in Teatro Tre studios.
The protagonists of the digital event were two stars of Italian and international cinema: Alessandro Borghi and Matilda De Angelis, together with Klaus Busse, Maserati Head of Design.

Alessandro, Matilda and Klaus gave life to a performance, with an engaging and never banal story: the two actors staged a challenge to the last characteristic of Grecale, to determine which of the two knows more about the ‘Best in Class’ of the new model.

The minimal and evocative set was developed by the set designer Stefano Grossi, and realised and installed by Teatro Tre.

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